IBM Careers – Content Marketing Writer | Bangalore

Introduction
At IBM, work is greater than a job – it’s a calling: To construct. To design. To code. To seek the advice of. To assume together with purchasers and promote. To make markets. To invent. To collaborate. Not simply to do one thing higher, however to try stuff you’ve by no means thought doable. Are you prepared to guide on this new period of expertise and resolve a few of the world’s most difficult issues? In that case, lets speak.

Your Position and Tasks

• Shopper is in search of a Content material Specialist with a observe file of manufacturing monetary providers content material that engages our purchasers and prospects whereas driving measurable progress.
• This particular person will develop, improve, optimize and repurpose monetary providers content material, starting from weblog posts, e-mail messages, touchdown pages, product copy and advertising collateral.
• We’re particularly keen on assets with expertise writing persuasive content material that strikes readers to motion.
• This function will collaborate intently with others all through our cross-functional crew to establish engagement, progress, and enchancment alternatives, suggest new initiatives, and optimize buyer experiences and journeys to drive our enterprise.
• We favor candidates with a confirmed observe file of making direct response content material that prompts readers to speedy motion to attain measurable enterprise outcomes.

Efficiency Monitoring, Testing and Optimization

• Enhance direct response greatest practices to enhance earned and owned content material and marketing campaign efficiency, together with manufacturing of high-quality leads and alternatives gained.
• Monitor and help cross-functional efforts for content material optimization, together with cut up and multivariate copy testing for varied belongings.
• Collaborate intently with content material, advertising automation, analytics, paid media, and web optimization groups to establish and execute alternatives for high-value testing and optimization.

Different duties as assigned

• Works in the direction of a shared set of objectives with a dynamic crew
• Consults on direct response, testing and conversion optimization for varied campaigns.

Required Technical and Skilled Experience

• Capacity to learn, write and edit proficiently in US enterprise English. Instance articles right here.
• Useful resource should be capable of work inside crew mission administration course of (Instance: Wrike)
• Obtainable for some conferences throughout enterprise hours (CST)
• Capacity to work independently and write unique content material from briefs, outlines, transcriptions or instance articles
• Capacity to work remotely and talk effectively with crew members and full transient assignments in a single day
• Accustomed to US and World Investing subjects and Business Language
• Proficient in AI writing instruments (Grammarly, ChatGTP, Jasper AI)
• Extremely organized, capable of prioritize work and handle initiatives and assignments independently
• Proficient in Microsoft Workplace Instruments
• Snug with aggressive deadlines and shifting priorities
• BS/BA diploma required
• 6 plus years of writing targeted on direct response and conversion optimization
• Monetary providers (or different closely regulated trade) advertising expertise most well-liked
• Proficiency with internet analytics and web optimization platforms, in addition to CRO instruments together with Optimizely, Google Analytics, Optimizer, heatmapping and behavioral analytics strongly most well-liked.
• Familiarly with mission administration software program (ex. Wrike, Monday, Asana)
• Familiarity with content material administration techniques (ex. WordPress, Salesforce CMS)

Most well-liked Technical and Skilled Experience

• Capacity to create conversion-optimized content material targeted on earned and owned media, together with web site copy, articles, touchdown pages, electronic mail campaigns, product copy, and advertising collateral – typically on tight deadlines. Focus is on digital however unsolicited mail expertise is welcome.
• Assist prospects perceive the worth of assembly with a Wealth Enhancement Group advisor to know our distinctive team-based method and simplify their monetary lives.
• Check and optimize web site content material conversion factors, together with kinds and touchdown pages, to extend engagement and purpose conversions.
• Collaborate with the crew to establish alternatives to create distinctive content material for high-quality visitors that results in elevated engagement and progress.
• Accomplice with our content material crew to determine direct response greatest practices and conversion optimization methods.
• Determine alternatives to use direct response and conversion copywriting methods for engagement, progress, and conversions all through the client journey.
• Attempt for content material excellence inside related type guides, authorized requirements, and direct response greatest practices.
• Accomplice with model and content material groups to make sure a compelling and constant tone and voice.
• Showcase the deep trade data and experience of Wealth Enhancement Group monetary professionals and convey their tales to life.
• IBM Careers.Proficient in AI writing tools (Grammarly, ChatGTP, Jasper AI), Proficient in Microsoft Office Tools. BS/BA degree required….

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