Meesho Hiring Associate Program Manager – Hybrid | Bangalore

• Company – Meesho
• Role – Associate Program Manager
• Qualification – Any Graduate
• Experience – 0 – 3 years
• Location – Bangalore (Hybrid)
• Salary – 4LPA – 6LPA

About the Team

If you are excited about driving 10X growth for India’s only true (and profitable 😀) e-commerce platform, then this might be the role for you. As part of the Meesho growth team, we drive end-to-end structured growth for Meesho: from improving top of mind awareness to acquisition and activation of new users, all the way to engaging and retaining them, even resurrecting churned users. Beyond increasing the total active user base at Meesho, we are also the custodians of channelizing user intent in the most optimal way (managing homepage, leveraging deal constructs etc.) What sets us apart from many other organizations is that we are a fully autonomous Growth engine with our own dedicated Product, Design, Engineering, Analytics and Creative teams – a fantastic and diverse bunch of generalists and specialists, all united by a passion for growth. We also have a good time outside work, but it’s best if you experience it firsthand 🙂

About the Role 

Seeking a merchandising leader to help meaningfully grow visibility of new initiatives and categories and help create the perfect experience for Meesho’s customers within the app. We are looking for a leader who can understand customer needs, business objectives and content development for all touch points and execute best in class promotional strategies, thereby impacting metrics. The candidate should have a working knowledge in collaborating with design ,category and product teams, among other departments to develop effective content.

What you will do

• Understanding the consumer profile, their usage behavior and needs to craft the most compelling branding of initiatives on app
• Working on new initiatives and features like Mall, Gold and Trends to drive user adoption and drive value to business 
• Collaborate with a team of creative and content writers to create compelling in-app communication, keeping in mind the customer journey on the app (banners, category pages, web view, SMS, Push Notifications, etc)
• Create and track monthly execution plans for in-app communication and PNs 
• Stay on top of relevant metrics to ensure constant improvement and quality check for better results
• Keep abreast of industry best practices, innovations, that could improve relevant metrics within the app
• Liaise with various stakeholders within the organization to optimize for the platform

What you will need

• Graduate with 1-3 years of experience in working on solving business problems 
• Strong conceptual, presentation, storytelling skills, with an attention to detail
• Good understanding of e-commerce best practices
• Experience in problem-solving using qualitative and quantitative data on consumer insights
• Ability to develop first-principle thinking.
• Proven skills in building and scaling processes.
• Deep understanding of business and customers
• Understanding of copy and creative which resonates with Meesho TG
• Skilled at understanding effective headlines/ taglines for banners 
• Proven ability to work with cross functional teams, understand their requirements, and translate them to the team
• Work independently to solve complex problems

About Meesho

Meet Meesho – India’s only true e-commerce marketplace.

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We’re not just a platform; we’re your partner in turning dreams into realities.

Meesho (Meri shop) started with a single idea in mind – to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. Meesho is democratizing internet commerce in India. The company provides sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.4 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an ‘Everyday Lowest Cost’ channel for sellers.

Meesho has been a catalyst for over individual entrepreneurs, propelling them into an online business with zero initial investment. What sets us apart is our revolutionary 0% commission model for sellers, a pioneering concept in the Indian e-commerce landscape. Our vision extends beyond being a platform; we aspire to be the e-commerce destination for Bharat—a testament to our dedication to inclusivity and accessibility.

Meesho milestone:

Our journey is marked by significant milestones, including a valuation of $4.9 billion and the unwavering support of renowned investors such as Sequoia Capital, Softbank, Fidelity, Prosus Ventures, Facebook, and Elevation Capital. Meesho proudly found its place in Y Combinator’s 2021 Top Companies List and was the sole Indian startup featured in Fast Company’s The World’s 50 Most Innovative Companies in 2020. In 2021, we claimed the 6th spot in Linkedin’s Top Startups List.

 9 crore orders  every month~13 Lakh seller on the platform 75% of user from Tier 2+ cities of India 3.6 cr monthly  and 14 cr Annual  transiting users12+ Cr product listings on Meesho A new product uploaded every second

But beyond the numbers and accolades, our true strength lies in our people. At Meesho, we champion a people-first culture with gender-neutral and inclusive policies. Discover opportunities to be part of our dynamic team at meesho.careers.

Join us on this exhilarating journey, where innovation meets inclusivity, and every entrepreneur’s dream finds a home. Explore more about our story and vision through our insightful blogs!

Our mission:

Democratising e-commerce for Bharat.Meesho is focused on building and making e-commerce accessible for the next billion users. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. With ~80% of Meesho’s 140 million annual transacting customers coming from Tier 2+ cities and towns, the company has been instrumental in bringing new-to-e-commerce users online. Meesho has made e-Commerce more accessible, affordable and engaging for a unique and underserved ‘non-affluent’ user segment. With a strong value proposition of Everyday Lowest Prices, the platform hosts one of the largest selection of quality products at affordable prices